The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

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I don't mean being famous is a perk because one knows that it's not necessarily a perk but there are certain perks to being well-known and respected in one's field. Public perks. Like I don't know general friendliness and willingness to please just to point out two.