In day-to-day commerce television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise not the shows. The shows are merely the bait.

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Before I guess mum and dad were everything but now in my case I had two new girls and all of a sudden they're completely dependent on you and there's a third generation. It's a funny shift all of a sudden. You have the babies you have yourself and then you have your parents.