With acting you wanna see if you can get into trouble without knowing how you're gonna get out of it. It's like the exact opposite of war where you need an exit strategy. When you're acting you should get all the way into trouble with no exit strategy and have the cameras rolling.

Random Quote

Well the whole story is in the book but the short answer is that I was the first information architect in an organization that was traditionally design-oriented and I felt I needed a tool to help me gain the trust and support of my colleagues.