Telling us to obey instinct is like telling us to obey 'people.' People say different things: so do instincts. Our instincts are at war... Each instinct if you listen to it will claim to be gratified at the expense of the rest.

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A lot of knowledge in any kind of an organization is what we call task knowledge. These are things that people who have been there a long time understand are important but they may not know how to talk about them. It's often called the culture of the organization.