Light is meaningful only in relation to darkness and truth presupposes error. It is these mingled opposites which people our life which make it pungent intoxicating. We only exist in terms of this conflict in the zone where black and white clash.
It is so much easier to be nice to be respectful to put yourself in your customers' shoes and try to understand how you might help them before they ask for help than it is to try to mend a broken customer relationship.