I wanted to be looked at for the skateboarder that I was. I didn't want to be the 36-year-old skateboarder who's still holding on while owning a company at the same time. I wanted to make my mark and travel and accomplish a few things here and there and then get out.

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We tried to set up a company that patterned ourselves after Southwest in all the fun the spirit the great people the smile the efficiency side of it but we've added some extras that people aren't used to finding on Southwest.