You need to know what makes artists tick. Having been through the process myself as a musician since I was an early teen gave me an advantage - understanding them from their point of view because it's about them it's not about you - it's their vision and what they're capable of achieving and you're the conduit.

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I hated science in high school. Technology? Engineering? Math? Why would I ever need this? Little did I realize that music was also about science technology engineering and mathematics all rolled into one.