In the United States there's a Puritan ethic and a mythology of success. He who is successful is good. In Latin countries in Catholic countries a successful person is a sinner.

Random Quote

Brands must have a point of view on that purposeful engagement whether it's directed towards the environment poverty water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.