In junior high school I was an object of pure ridicule for my dress withdrawal and asocial manner. Dozens of times I saw individuals laugh and smile more in ten to fifteen minutes than I did in all my life up to then.
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par it's our fault plain and simply.