Fudging the data in any way whatsoever is quite literally a sin against the holy ghost of science. I'm not religious but I put it that way because I feel so strongly. It's the one thing you do not ever do. You've got to have standards.

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The simpler the food the harder it is to prepare it well. You want to truly taste what it is you're eating. So that goes back to the trend of fine ingredients. It's very Japanese: Preparing good ingredients very simply without distractions from the flavor of the ingredient itself.