It's not just the effect of technology on the environment on religion on the economic structure on society on politics etc. It's that everything now exists in technology to the point where technology is the new and comprehensive host of nature of life.

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I've always been attracted to cars and driving is a completely measurable experience: if you qualify last on the grid you're the slowest and if you qualify first on the grid you're the fastest. So no one can say you're slow if you're fast and no one can say you're fast if you're slow.