We are pre-disposed for fantasy there is a natural impulse for human beings to want to get off their heads or out of their heads in something in a substance or a drink or an idea or a religion which will comfort them and make life exciting.
You can buy a box of low-fat macaroni and cheese made with powdered nonsense. I'm not worried if I'm using four different cheeses and it's high in fat. It's real food. That's what's more important.