I told my father to stop smoking around the age of two or three years old and he stopped smoking. So the relationship between the kid and the parent is very powerful and if you give the kid the right information it can be very useful to the family.

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You've got to honor your relationship with your audience - that they sit down because they want to be entertained. And that doesn't mean you can't provoke them and antagonize them and challenge them in the course of the entertainment as long as you keep the entertainment part of the equation alive.