Anyone working for a big company might be skeptical that a large business or even a strictly online business can form the same kind of friendly loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.

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I remember being at school during morning meeting and looking around at everybody 350 kids saying a prayer. We're all very young and no one knows what it means and I remember feeling strange that people were just repeating words that they didn't understand. I refused to participate. For some reason I always rejected it but respectfully.