The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

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The cinema began with a passionate physical relationship between celluloid and the artists and craftsmen and technicians who handled it manipulated it and came to know it the way a lover comes to know every inch of the body of the beloved. No matter where the cinema goes we cannot afford to lose sight of its beginnings.