The dumber half of the audience - whether they're male or female and a lot of them are male - for some reason responds very quickly to the feminine voice. How can I put it? They kind of instantly react to the female voice in a positive way quicker than they would the male voice.

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Liberalism is a really old British tradition and it has a completely different attitude towards the individual and the relationship between the individual and the state than the collectivist response of Labour and particularly Old Labour does.