It all has to do with art - writing painting things I've done for a long time but just never had enough time to pursue. I have poetry - things that are designed for songs but they're always poems first.
When launching a product called an Energy Drink and named Red Bull a product that stimulates body and mind it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports extreme sports and outdoor sports.
