Once you make a movie like 'Superbad ' when it's popular and you're the lead you get offered all kinds of things and there's a temptation to make bad movies either for the money or to maintain your relevance in pop culture.

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The technology that threatens to kill off books as we know them - the 'physical book ' a new phrase in our language - is also making the physical book capable of being more beautiful than books have been since the middle ages.