My diminished girth in tailor phraseology was hardly conceivable even by my own friends or my respected medical adviser until I put on my former clothing over what I now wear which is a thoroughly convincing proof of the remarkable change.

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Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed they may even be investors in these companies - but at the core they want more empathic enlightened corporations that seek a balance between profit and purpose.