I remember a specific moment watching my grandmother hang the clothes on the line and her saying to me 'you are going to have to learn to do this ' and me being in that space of awareness and knowing that my life would not be the same as my grandmother's life.

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IQ is a commodity data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch ' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.