The business manager was doing fine back in his office while they were out on the line hungry. And so they started to see a lot of that and there was that maybe the leadership had its own cause. More so than the miners you know it was like a power struggle.

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The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.