I think there's a lot of deep-rooted history in England with racing. Lots of Formula One teams are based there. Formula One is obviously a huge sport over in England and Europe.

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Our work on light bulbs wasn't an arbitrary mandate. We didn't just pick a standard out of the air or look for a catchy sounding standard like 25 by 2025 not based in science or feasibility. Instead we worked with both industry and environmental groups to come up with a standard that made sense and was doable.