Quite a lot of our contemporary culture is actually shot through with a resentment of limits and the passage of time anger at what we can't do fear or even disgust at growing old.
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
