The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims one turns as it were instinctively to long words and exhausted idioms like a cuttlefish squirting out ink.

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You do your work as a photographer and everything becomes past. Words are more like thoughts the photographer's picture is always surrounded by a kind of romantic glamor - no matter what you do and how you twist it.