Good copy can't be written with tongue in cheek written just for a living. You've got to believe in the product.
Advertising reflects the mores of society but it does not influence them.
The relationship between a manufacturer and his advertising agency is almost...
The advertisers who believe in the selling power of jingles have never had to...
Leaders grasp nettles.
There's no regret. You can't regret. I mean I've felt regret but I've also...
My mother gave lots of good advice and had a lot to say. As you get older...
Bear and endure: This sorrow will one day prove to be for your good.
Let's not be afraid to speak the common sense truth: you can't have high...
A good basic selling idea involvement and relevancy of course are as important as ever but in the advertising din of today unless you make yourself noticed and believed you ain't got nothin'.
