The real art is not to come up with extraordinary clever words but to make ordinary simple words do extraordinary things. To use the language that we all use and to make amazing things occur.

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While eschewing emotion - and its companion vulnerability - Obama should be careful not to sacrifice empathy the 'I feel your pain' connection that sustained Clinton. This connection is the shorthand people use to measure their leaders' intentions. If people believe you're on their side they will trust your decisions.