Now an embryo may seem like some scientific or laboratory term but in fact the embryo contains the unique information that defines a person. All you add is food and climate control and some time and the embryo becomes you or me.

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The industrial processes in use today were developed at a time when no one had to consider what the environmental impact was. Who cared? But making ecological concerns matter to a company's bottom line will help it do the research and development that will reinvent everything we buy.