You're raising a kid and you give it food and shelter and most importantly you give it the feeling that it's special. I think people react to celebrities like that - I mean they treat celebrities like children.
The Internet will win because it is relentless. Like a cannibal it even turns on it own. Though early portals like Prodigy and AOL once benefited from their first-mover status competitors surpassed them as technology and consumer preferences changed.