I believe there is a moral sense and a global ethic that commands attention from people of every religion and every faith and people of no faith. But I think what's new is that we now have the capacity to communicate instantaneously across frontiers right across the world.

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I'm not asking any of you to make drastic changes to every single one of your recipes or to totally change the way you do business. But what I am asking is that you consider reformulating your menu in pragmatic and incremental ways to create healthier versions of the foods that we all love.