Wal-Mart doesn't really care about your faith. Wal-Mart cares if you have money to spend and it is going to be as generic as possible in exploiting the holiday season for every buck it can make.

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My idea in terms of managing a narrative or in thinking in my creative life is that you could easily argue that the past the present and the future all occur simultaneously and if you can postulate that then you're not strictly bound to a linear narrative.