I had the closest thing I have ever had to an out-of-body experience lying in bed one morning. I turned on the 'Today' programme and item four on the news was: 'The shadow chancellor has ruled himself out of the leadership.' I lay there thinking that's interesting then I realised it was me.

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My store Wine Library outsells big national chains. How do you think we do it? It started with hustle. I always say that our success wasn't due to my hundreds of online videos about wine that went viral but to the hours I spent talking to people online afterward making connections and building relationships.