We've just got to be careful - with all sports let alone cricket - I think there's so much emphasis on doing the right thing all the time but I think the public want to be entertained when they come to watch sport.
In an age of social media and content being key it's important to change the mold where you have $100 000 to $150 000 for one video. I hired some guys that are young just out of college and we used some new far-less-expensive cameras and technology to make videos.
