I don't think we're going to save anything if we go around talking about saving plants and animals only we've got to translate that into what's in it for us.

Random Quote

Regardless of age regardless of position regardless of the business we happen to be in all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today our most important job is to be head marketer for the brand called You.