As an investor what we're not looking for is 'oh this is a cool app ' it's 'is this something that can become a big business?' You need to find those that can become real businesses.

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Real shapes and real patterns are things you would observe in nature like the marks on the back of a cobra's hood or the markings on a fish or a lizard. Imaginary shapes are just that symbols that come to a person in dreams or reveries and are charged with meaning.