As a kid I did want to be an old-timer since they were the ones with the big stories and the cool clothes. I wanted to go there. Now I guess I want to bring that with me and go back in time.

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Think about what people are doing on Facebook today. They're keeping up with their friends and family but they're also building an image and identity for themselves which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.