I have three brothers and they're all into computers. They're all intellects. My mother would pay me a quarter a page to read a book and I couldn't make 50 cents. I just couldn't do it.
Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick the visual hook that will lock the consumer into product for that crucial second where the tiny - or not so tiny - leap of the imagination is made.